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F1® announces the Formula 1® Exhibition, an immersive storytelling experience that tells the extraordinary story of motorsport’s greatest spectacle

Formula 1 has reached an agreement to produce a first-of-its-kind international travelling exhibition and immersive experience covering the exciting past, present, and future of the FIA Formula One World Championship™. 

Working with Round Room Studios, the world-renowned production company that has produced or promoted numerous smash hit exhibitions such as Jurassic World: The Exhibition, Tupac Shakur. Wake Me When I’m Free, and Mandela: the official exhibition, the Formula 1 Exhibition will include historic artefacts, new commissions and will use unprecedented access to the film archives at F1 to deliver an immersive and interactive journey through the extraordinary story of motorsport’s greatest spectacle.

Curated by a renowned cast of F1 experts, historians and journalists, this is the first official exhibition in Formula 1 history. From legendary race cars to special contributions from the sport’s most enduring legends, the Formula 1 Exhibition will be a must-visit destination for all F1 fans.

The Formula 1 Exhibition is being designed and produced by Round Room Studios and developed in partnership with Manhattan West, a global strategic investments company. 

Details of the first Formula 1 Exhibition showing, including venue and on-sale date for tickets will be announced in autumn 2022. For further news and updates, sign up at


Brandon Snow, Managing Director, Commercial, Formula 1, said:

“Formula 1 has seen explosive growth over recent years, and our growing fanbase is at the heart of everything we do. The launch of a world-class international exhibition for fans around the world to experience and enjoy, led by a best-in-class production company, is a natural next step for our sport. 

“Having watched its creative development come to life, we couldn’t be more excited by this project’s potential – it takes audiences ‘behind the curtain’ and celebrates F1’s rich history and heritage like never before.

“This will be a destination for every fan and we’re grateful to the many organisations and personalities from across Formula 1 that have contributed to this spectacular new show.”


Tim Harvey, Lead Producer & Managing Partner at Round Room Studios, said:

“The Formula 1 Exhibition will be the first major exhibition in the history of Grand Prix racing. The show combines new, immersive technologies that bring to life F1’s spectacular stories in a dramatic manner, as well as fun, interactive spaces that provide different perspectives on the sport’s past, present and future.”

“Over the last three years we’ve worked closely with a wide range of contributors, from iconic teams to legendary designers and champion drivers. Next year, we open the doors on a next-generation entertainment experience that will capture the imagination of all its visitors – from avid fans to young kids and families – we can’t wait!”


About Formula 1®

Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: LSXMA, LSXMB, LSXMK, BATRA, BATRK, FWONA, FWONK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.

About Round Room Studios & Round Room Live

Round Room Studios and its US affiliate Round Room Live are the producers and promoters of travelling exhibitions and theatrical shows. They specialise in transforming iconic intellectual property into unique, technology-led entertainment experiences that are tailored to the distinct character of each rights holder and which can engage audiences all around the world.

Round Room Live’s current roster of travelling exhibitions and immersive entertainment experiences includes Jurassic World: The Exhibition, Tupac Shakur.  Wake Me When I’m Free, and Mandela: The Official Exhibition.  Round Room is a leading player in the family theatrical touring business and its show roster includes: Baby Shark Live!, Blippi The Musical, Peppa Pig Live, Blues Clues Live and PJ Masks Live! Save the Day. Following the global success of PJ Masks Live, Entertainment One acquired a majority position in Round Room Live in 2018. Entertainment One is now a division of Hasbro (NASDAQ:HAS).

Notes to editors:

For press enquiries, please contact:
George Martindale – [email protected]  / Harry Millward – [email protected]