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Vienna to become second host of The Formula 1® Exhibition


The pioneering show moves to the Austrian capital following a record-breaking world premiere run in Madrid


London, UK: 07:00 – October 11 2023: The Formula 1® Exhibition and Formula 1® have today announced Vienna as the next city to host the ground-breaking show.

Set to open on the 2nd February 2024 and run until late spring at the METAStadt Vienna, one of the leading exhibition locations in Austria, the exhibition combines spectacular immersive and interactive audio-visual design, never-before-seen films and images, educational and interactive exhibits, iconic artefacts and F1® cars from different eras to deliver an unforgettable experience for all audiences.

The exhibitions’ move to Vienna follows a critically acclaimed run in Madrid, where it quickly became the country’s biggest temporary show in 2023.

Pre-sale tickets will go on sale on October 23 at 10:00 CET and fans can register now at to receive an exclusive alert to secure theirs. General sale will open on October 25 at 10:00 CET.

Delivering a storytelling adventure across six specially designed rooms spread over 3,000m2 and in collaboration with award-winning curators, artists and filmmakers, the exhibition offers unique insights into the extraordinary world of Formula 1®.

Visitors start their journey by passing through Once Upon A Time In Formula 1®, where previously-unseen photographs transport fans through the sport’s most iconic and defining moments. Drivers and Duels then celebrates the most iconic drivers and legendary races since Formula 1® began, before Revolution By Design presents the dazzling breakthrough innovations in the sport and explores the new technologies that lie ahead. The Design Lab takes visitors inside a Formula 1® factory, before visitors enter Survival, where the remains of Romain Grosjean’s burnt out HAAS race car from his dramatic 2020 crash in Bahrain serves as a homage to safety innovations in Formula 1®.  The show then reaches its climax in The Pit Wall – a show-stopping cinematic and immersive experience that allows fans to relive the greatest moments in Formula 1® history like never before.

Stefano Domenicali, President and CEO, Formula 1, said: “Following the success of our first Formula 1 Exhibition in Madrid, we are incredibly excited to announce Vienna as the second host of the innovative show. Austria has a great history with Formula 1, so we are delighted to take this spectacle to the capital and provide fans in the country with another way of interacting and enjoying the sport’s rich history and heritage.”

Timothy Harvey, Lead Curator and Producer of The Formula 1 Exhibition, said: “We were thrilled and gratified by the level of success the exhibition received in Madrid. The ambition has always been to bring this one-of-a-kind show to as many people as possible, and so we’re excited to announce the next stop on our European tour will be the dynamic city of Vienna. The Vienna exhibition will feature new displays and experiences for visitors.”

Dieter Semmelmann, CEO SHOW FACTORY said: “We are very proud that with The Formula 1 Exhibition we can further establish Vienna and the METAStadt as a location for spectacular and popular exhibitions. This exhibition is a unique experience and will certainly bring Formula 1 fans from all over Europe to Austria.”

Produced in partnership with Round Room Live and Pathfinder Live, and partnering with SHOW FACTORY Entertainment GmbH in Vienna, the exhibition goes far beyond anything fans have seen before.


For more information, visit:

Twitter: @F1Exhibition

Facebook: /F1Exhibition

Instagram: @F1Exhibition



Notes to editors:

About Formula 1®

Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World ChampionshipTM. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: LSXMA, LSXMB, LSXMK, BATRA, BATRK, FWONA, FWONK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.


About Round Room Live

Round Room Live is the leading producer and promoter of exhibitions and family show entertainment, specializing in transforming both new and iconic intellectual property into engaging and thrilling live events. Round Room creates unique live experiences tailored to the distinct character of each property and produces the highest quality productions for audiences around the world.


About Pathfinder Live

Pathfinder Live is a full-service venture development and planning studio specialising in travelling exhibitions and location-based entertainments. It works with major rights holders and media owners.


About SHOW FACTORY Entertainment GmbH

SHOW FACTORY Entertainment GmbH, based in Vienna, is one of the leading players in the Austrian event industry within the Eventim network. SHOW FACTORY’s diverse portfolio ranges from Schlager, Rock and Pop to Classical Music, Musicals, Shows and Exhibitions and attracts up to 400,000 visitors annually throughout Austria.

The company focuses on the local realisation of both international and national acts. A very special highlight in the portfolio is definitely the Elisabeth concert experience in front of Schönbrunn Palace, which became established as one of the highlights of the cultural year in Vienna. With the European premiere of Harry Potter: The Exhibition in 2022, SHOW FACTORY & Semmel Concerts brought a brand new, fascinating type of live entertainment to Austria.

Semmel Concerts GmbH, which acquired SHOW FACTORY Entertainment GmbH in 2020, employs over 170 people in eight branches and has established itself amongst the top ten in the international POLLSTAR ranking. Each year, with a national and international range of topics as well as various in-house productions, the company records over 1,500 events with around 5 million visitors.

For more information, visit


About the METAStadt

The METAStadt is one of the most attractive locations for large events in Vienna. The area offers extensive space and is optimally reachable. The city center can be reached by public transport (bus, streetcar, S-Bahn & regional trains) in only 30 minutes. The METAStadt consists of 6 halls, which have been recently modernised and equipped with state-of-the-art equipment.

In the METAStadt complex, The Formula 1 Exhibition is located in the block that connects the old WAGENWerk with the METACube. With over 3.000 m2, this location offers visitors generous space to enter the world of Formula 1.

For more information, please visit