Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your device (e.g. computer or smartphone) if you agree. Cookies contain information that is transferred to your computer’s hard drive.
We use the following cookies:
Essential cookies
These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website or use a shopping cart.
Analytics or performance cookies
These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
Marketing cookies
We use marketing cookies to help us improve the relevancy of advertising campaigns you receive.
You can find more information about the individual cookies we use and the purposes for which we use them below.
Please note some of these cookies are operated by third parties, over which we have no control. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services.
These third party cookies are likely to be analytical cookies or performance cookies.
Cookies we use
Essential
CookieControl
Expiry: Session
Description: Remembers your cookie preferences
wp-wpml_current_language
Expiry: Session
Description: Remembers current language preference
wpml_browser_redirect_test
Expiry: Session
Description: Part of browser redirect script for language preference
_icl_visitor_lang_js
Expiry: 24 Hours
Description: Remembers visitors language
seen-modal
Expiry: Session
Description: Remembers if a popup/modal has been shown.
Analytics & Performance
_ga
Expiry: 2 years
Description: Used by Google Analytics to distinguish users.
_gid
Expiry: 24 hours
Description: Used by Google Analytics to distinguish users.
_ga_<container-id>
Expiry: 2 years
Description: Used by Google Analytics to persist session state.
_gac_gb_<container-id>
Expiry: 90 days
Description: Contains campaign related information from Google Analytics and Google Ads.
Marketing
_gcl_au
Expiry: 90 days
Description: Used by Google Ads to store and track conversions and ad interactions.
_gcl_aw
Expiry: 90 days
Description: Used to attribute conversions to Google Ads clicks.
_gcl_dc
Expiry: 90 days
Description: Used by DoubleClick/Google Ads to track ad interactions and conversions.
_gads
Expiry: 13 months
Description: Used by Google Ads to measure ad interactions and prevent ads from being shown too frequently.
IDE
Expiry: 13 months (EEA/UK), up to 24 months elsewhere
Description: Used by DoubleClick/Google Ads to serve and personalise ads across the web.
NID
Expiry: 6 months
Description: Stores user preferences and personalises Google ads on Google services.
ANID
Expiry: Up to 13 months
Description: Used by Google for advertising purposes, including storing advertising preferences and helping deliver relevant ads across Google services and partner sites.
AID
Expiry: Up to 18 months
Description: Used to link activity across devices where a user has signed into a Google account, helping improve ad measurement and attribution.
DSID
Expiry: 2 weeks
Description: Identifies signed-in Google users across non-Google websites for ad personalisation.
_ttp
Expiry: 13 months
Description: Used by TikTok to measure and improve advertising campaigns and track website events.
ttclid
Expiry: Varies (typically 30 days attribution window)
Description: TikTok Click ID used for attribution, conversion tracking, and campaign performance measurement.
_fbp
Expiry: 90 days
Description: Used by Meta to store and track visits across websites for advertising purposes.
_fbc
Expiry: 90 days
Description: Stores the Facebook Click ID from ad links for conversion attribution.
fr
Expiry: 90 days
Description: Used by Facebook to deliver, measure, and improve the relevance of ads.
TDID
Expiry: Up to 12 months
Description: Used by The Trade Desk to recognise browsers, measure advertising effectiveness, manage frequency capping, build audience segments, and deliver relevant advertising.
TDCPM
Expiry: Up to 12 months
Description: Used by The Trade Desk to record advertising campaign and impression information for measurement, reporting, and optimisation purposes.
KADUSERCOOKIE
Expiry: Up to 12 months
Description: Used by The Trade Desk’s audience and identity services to help recognise browsers and improve advertising relevance and measurement.
IDSYNC
Expiry: Up to 30 days
Description: Used to synchronise identifiers between The Trade Desk and partner platforms, supporting audience matching, measurement, and advertising delivery.
TDUID
Expiry: Up to 12 months
Description: Used by The Trade Desk to maintain a unique identifier for advertising, analytics, attribution, and campaign performance measurement.
A1
Expiry: Up to 12 months
Description: Used by Yahoo to recognise browsers and devices, support advertising delivery, measure campaign performance, and help personalise advertising content.
A3
Expiry: Up to 12 months
Description: Used by Yahoo for advertising, analytics, audience management, and measurement of advertising effectiveness across Yahoo properties and partner websites.
A1S
Expiry: Session
Description: Used by Yahoo for session management, security, fraud prevention, and advertising-related functionality.
B
Expiry: Up to 12 months
Description: Used by Yahoo to identify browsers, improve advertising relevance, perform analytics, and measure interactions with advertisements.
GUC
Expiry: Up to 12 months
Description: Used to store a unique identifier and user preferences that support advertising personalisation, audience segmentation, and measurement activities.
PRF
Expiry: Up to 12 months
Description: Used to store user preferences and support the delivery of more relevant content and advertising experiences.
cmp
Expiry: Up to 12 months
Description: Used by Yahoo Advertising to support campaign attribution, advertising measurement, and conversion tracking.
yx
Expiry: Up to 12 months
Description: Used to help recognise users and support advertising delivery, audience management, and campaign performance reporting.
