THE FORMULA 1® EXHIBITION OPENS IN LONDON, AUGUST 23rd 2024
The pioneering exhibition is set to showcase at ExCeL London and will be bigger and better than ever before with exclusive and iconic Formula 1® championship winning cars, Formula 1® artefacts, simulator experience and contributions from leading teams
London, UK: 10:00 – June 18 2024: London has today been announced as the next city to host The Formula 1® Exhibition, following ground-breaking runs in Madrid, Vienna and Toronto. Register now and join the waitlist here for updates and exclusive pre-sale access.
Opening on August 23rd 2024 at one of London’s most popular exhibition destinations, ExCeL London, visitors will have the chance to get up close and personal with pieces of motorsport history and delve into the fascinating world of Formula 1®. Having launched to widespread critical acclaim in Madrid, the London show is set to be the biggest F1® Exhibition show to date, with a number of new additions, including soon-to-be-announced iconic Formula 1® cars, and historic memorabilia from the world of F1®.
New for London, a partnership with Silverstone Museum will bring to life unique stories from the British Grand Prix™. State-of-the art racing simulators using official F1® gaming equipment will also feature, giving visitors the chance to experience what it’s like to sit behind the wheel of an F1® car as they race around the iconic Silverstone track. All racers will be entered into a monthly prize draw to win tickets for the 2025 British Grand Prix™ at Silverstone.
Several years in the making, the exhibition is hosted across six purpose-built rooms designed in collaboration with award-winning curators and film-makers, to create an immersive adventure through the past, present and future of Formula 1®.
With contributions from legendary teams, drivers and experts, including the breath-taking charred chassis remains from Romain Grosjean’s 2020 Bahrain crash and insights into the cutting-edge technology behind Pirelli’s new FSC tyres, the exhibition combines spectacular audio-visual design, rare film and imagery, engineering displays and iconic Grand Prix™ cars to deliver an unforgettable experience for everyone.
Emily Prazer, Chief Commercial Officer of Formula 1, said: “It’s fitting to bring the F1 Exhibition to the UK capital and pay tribute to the British teams and drivers and personalities who have etched themselves into F1 history. The F1 Exhibition has been incredibly popular since its launch in Madrid, and successful runs in Vienna and Toronto prove that it is a great way to engage with both hardcore fans and new audiences, whilst extending F1’s reach beyond the racetrack. London is one of the most cultural vibrant cities in the world, and we look forward to welcoming visitors from around the world to the show.”
Timothy Harvey, Lead Curator and Producer of The Formula 1® Exhibition, said: “It’s been incredible to see how fans around the world have reacted to the exhibition since opening last year. London was always going to be an incredibly special location for us, so I am looking forward to what’s to come. Each show recognises the national heritage of its host location, and as Britain is the home of racing this will be a really special show. There’s also some fantastic soon-to-be-announced additions coming to London, including incredible cars – we can’t wait to open our doors!”
Visitors start their journey by passing through the first room Once Upon A Time In Formula 1® where a specially-built gallery experience provides a spectacular journey through the sport’s most defining moments. New for London, a partnership with Silverstone Museum will bring to life the legendary British Grand Prix’s role through the history of racing. Design Lab then takes visitors inside a Formula 1® factory with contributions from Williams Racing and Stake F1 Team KICK Sauber amongst others.
Drivers and Duels then tells the stories of the sport’s iconic drivers, their legendary races and their pathway to Formula 1®, with Lewis Hamilton’s kart as well as a unique film collaboration with Pierre Gasly and his family set to feature. The fourth room, Revolution By Design, presents the dazzling breakthrough innovations in the sport and explores the new technologies that lie ahead, with contributions from McLaren Racing, Scuderia Ferrari, Mercedes AMG Petronas F1 Team, former driver and F1 Academy Managing Director Susie Wolff, plus many more.
Visitors then enter Survival where the remains of Romain Grosjean’s burnt out HAAS race car from his dramatic 2020 crash in Bahrain serve as a homage to the safety innovations in the sport. The show then reaches its climax at The Pit Wall – a show-stopping cinematic and immersive experience that allows fans to relive the greatest moments in Formula 1® history like never before.
Exclusive waitlist pre-sale tickets go on sale at 10am on Tuesday June 25th, followed by an Eventim pre-sale at 10am on Wednesday June 26th and full public on-sale at 10am on Friday June 28th.
Ticket prices start from £14 for children (ages 5-16) and £25 for adults (17+). Group bookings and special VIP Podium tickets are also available, as well as opportunities for exclusive corporate events.
For more information, and to sign up for the waitlist, visit: www.f1exhibition.com/london
Notes to editors:
About Formula 1®
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World ChampionshipTM. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: LSXMA, LSXMB, LSXMK, BATRA, BATRK, FWONA, FWONK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.
About Round Room Live
Round Room Live is the leading producer and promoter of exhibitions and family show entertainment, specializing in transforming both new and iconic intellectual property into engaging and thrilling live events. Round Room creates unique live experiences tailored to the distinct character of each property and produces the highest quality productions for audiences around the world.
Round Room’s Immersive and Entertainment Experiences division is currently touring: Formula 1: The Exhibition, Jurassic World: The Exhibition, Mandela: The Official Exhibition, and Tupac Shakur. Wake Me When I’m Free. Their current roster of touring theatrical shows includes: Blippi: The Wonderful World Tour, Blippi The Musical (2023 Olivier Award nomination for Best Family production), Peppa Pig Live, Sesame Street Live!, Nitro Circus 20th Anniversary Tour,Baby Shark Live!, and Blue’s Clues & You! Live On Stage.
About Pathfinder Live
Pathfinder Live is a full-service venture development and planning studio specialising in travelling exhibitions and location-based entertainments. It works with major rights holders and media owners.
About FKP Scorpio Entertainment
FKP Scorpio Entertainment Ltd (FKPE) is the exhibition and special projects division of international promoter FKP Scorpio GmbH. With 11 offices throughout Europe, the group regularly sells over 4 million tickets each year including promoting artists such as Ed Sheeran, Foo Fighters and The Rolling Stones. FKPE has recently promoted the very successful Jurassic World: The Exhibition, Disney100: The Exhibition and will promote Formula 1® The Exhibition in four European markets following London.