Fenix Entertainment brings the official Formula 1® Exhibition to Buenos Aires, the first show in a new South American tour. The F1® Exhibition is a must-visit destination for all fans of the sport featuring iconic F1® race cars, racing simulators, and never-seen-before artefacts.
Buenos Aires, January 27th, 2025: The Formula 1® Exhibition and Formula 1® are thrilled to announce Buenos Aires as the inaugural city for the highly anticipated South American tour of The Formula 1® Exhibition.
The all-new F1® Exhibition opens March 22nd, 2025 at Tecnopolis, in Buenos Aires, Argentina and will continue in other South American cities starting later in 2025. Featuring exclusive contributions from legendary teams, personalities, and iconic South American drivers, highlights include Formula 1® race cars from various eras, rare artefacts, and never-before-seen video content. Visitors can also step into the driver’s seat with the cutting-edge F1® Fastest Lap Simulators for an unparalleled racing experience. The Formula 1® Exhibition in Buenos Aires will be open for a limited time and is scheduled to conclude June 1st 2025.
Pre-sale tickets for The Formula 1® Exhibition go on sale February 11th at 10am local time. Fans can register now at F1Exhibition.com to ensure they are among the first to secure a ticket before they go on sale to the general public on February 13th at 10am local time. As an official local partner of The F1® Exhibition Buenos Aires, Santander Bank American Express clients will enjoy exclusive early access with a pre-sale starting February 5th at 10am local time.
The Exhibition’s South American debut in Argentina follows a successful world premiere in Madrid, Spain, where it became the country’s top-selling temporary show in 2023. Subsequent record-breaking openings in Vienna and Toronto solidified its success, with London welcoming the Exhibition in August 2024 and earning the prestigious “Best Visitor Experience” at The Access All Areas Awards.
With Formula 1® being one of the world’s fastest-growing sports, attracting millions of fans, the Exhibition will provide both seasoned followers and those newer to the sport with an opportunity to engage with F1® away from the track, offering them a rare front-row seat to the thrilling world of Formula 1® and an unforgettable experience for all ages.
Delivering a storytelling adventure across six specially designed rooms, spanning over 20,000 sq. ft. and in collaboration with award-winning curators, artists and filmmakers, the exhibition offers unique insights into the extraordinary world of Formula 1®.
The Buenos Aires show marks the first pit-stop on a larger multi country South American tour. Historically, the region has formed a huge part of the sport, with many great champions hailing from it, including Juan Manuel Fangio, Aryton Senna, Nelson Piquet and Emmerson Fittipaldi. The Brazilian Grand Prix also remains a favourite for both drivers and fans, with the famous Interlagos circuit serving as the backdrop for the season finale for years. More recently, there has been a resurgence in the sport’s popularity, following the rise of Franco Colapinto and Kick Sauber F1 Team rookie, Gabriel Bortoleto.
“It is truly a privilege being the promoters of The Formula 1 Exhibition in South America. We are well aware of the passion that Latin Americans feel for motorsports, particularly for Formula 1 and we are excited to give Argentinian fans the opportunity to get closer to F1 than ever before. We will be starting the South American Tour in Argentina, and then continue to other countries with a significant Formula 1 fan base. Clearly, having such an incredible partnership like this one and add a state-of-the-art show like the F1 Exhibition to our portfolio of events is of great value as we continue to position ourselves as the most diversified and internationally expanding Argentine out-of-home entertainment production company,” said Sebastián Bulgheroni, Global Chief Commercial Officer, Fenix Entertainment.
Visitors begin their journey in Once Upon A Time In Formula 1®, which features a mix of previously-unseen photography, historic F1®cars, film and artefacts which transports fans through some of the sport’s most iconic and defining moments. Design Lab takes visitors into the heart of a Formula 1® factory for a rare glimpse into how F1® teams design and manufacture each season’s new car. Next, visitors will experience Drivers & Duels celebrating the most iconic drivers and legendary races since Formula 1® began in 1950. Fallen Heroes shines a light on the many drivers throughout Formula 1’s history who tragically sacrificed their lives in pursuit of success. The following gallery, Survival, covers Romain Grosjean’s horrific 150 mph crash in Bahrain 2020 and his extraordinary escape from the ensuing inferno. The gallery features a spine-tingling display of his HAAS car’s remains, alongside a new, multi-screen video installation featuring unseen interviews and footage of the crash. The show then reaches its high-octane finale in The Pit Wall – a show-stopping cinematic and immersive experience that allows fans to relive the greatest moments in Formula 1® history like never before. Further exciting announcements are to come, revealing brand new displays that will give rare insights to the sport.
Emily Prazer, Chief Commercial Officer of Formula 1®, said: “As we celebrate the 75th anniversary of Formula 1, the importance of acknowledging the sport’s history and heritage is even more poignant. Since the first show in Madrid, F1 Exhibition has been a great success in telling the story of Formula 1 and we are delighted it will make its South American debut in Buenos Aires. There has been a strong resurgence in support from the region and we cannot wait for fans to celebrate the pivotal role the region has played in defining our sport.”
Jonathan Linden, Co-CEO of Round Room Live and Producer of The Formula 1® Exhibition, said “We are delighted to announce Buenos Aires as the host city for the South American debut of The Formula 1 Exhibition. As Argentina’s vibrant capital, Buenos Aires boasts a rich Formula 1 heritage, including the storied Argentine Grand Prix and an impressive legacy of 26 Argentinian F1 drivers. With its dynamic blend of sports, culture, and entertainment, Buenos Aires is the perfect choice to launch this exciting new chapter of The Formula 1 Exhibition in South America.”
The Formula 1® Exhibition is produced by Round Room Live and in South America is presented by Fenix Entertainment.
For more information, and to sign up for the pre-sale visit: www.f1exhibition.com/buenosaires